Simplicity is the key to success and Coco Bar located at Shop 4, 165 Victoria Street Potts Point is an excellent example of capitalising on what works being the KISS principal with a massive change from the traditional cafe operation.

The principal is to:

Specialise and offer the very best product in the market 

Offer the very best in personalised service, engage with your customers and make them welcome

Charge the market price for your product and service, that is the highest price you can charge based on quality and service that your customers percieve as value and will pay without concern. Value is not based on $ price alone, it is  based on the total quality experience that your customers experience and this is essential to ensure repeat business

Detour in William Street, Three Beans in lankally Place Potts Point and The bunker in Liverpool Street Darlinghurst and outstanding operations based on quality, service and value and the new breed of Cafe operations springing up in every capital city & major regional areas in Australia

As they say 10% of businesses generate 90% of the revenue in the market.