Experience tells us that many operators do not understand their target market and even their own concept let alone how to plan a Menu that realises the client’s expectations.

Whether the concept is fine dining or quick casual, starting a new restaurant or re-inventing or revitalising an existing one; our team of consultants will work with you to identify and create a winning concept and menu for your restaurant. The concept comes first and the design second, does that sound elementary? Well with much regret, many pour hundreds and thousands of Dollars into a business without planning the concept first, and then when it’s almost completed ask the questions:

• Now should we create the menu?
• Why does the kitchen not work?
• Why is the flow of the restaurant or café wrong?
• The designer said it would work, so why do our customers lack understanding of what or who we are?
• Why have we spent all this money yet continue to have to make changes after we have finished the project? 

The menu is one element within the overall concept and will determine the success or failure and what the clients expectations will be, plan your business before you start, it’s a holistic approach, something of a ‘horse before the cart’ scenario.

We will assist with the concept, provide valuable input for your designers to ensure the business works and has flow, develop menus, determine the best cooking procedures and kitchen design, produce a system for bench mark standards for the chef to follow and to build on a strong foundation, provide photographs for training and portion controls, and will provide you with processes that will maintain the concept from its inception to operation and the future. We can also suggest individual item menu prices based on competitive prices from your local market, as well as food cost targets developed from your labour profile and fixed expenses.

We offer you peace of mind by working together to enhance your strengths and support you in the areas of Entrepreneurial, Business and Technical skills for sustainable growth, development and profitability.